Screen New Deal: Transformation Plan for Wales
The report by Arup and BAFTA albert was supported by the BFI through its National Lottery Research and Statistics Fund. It champions the need to create the space and infrastructure for reuse across Wales. The work finds that to enact real change, the industry needs to be supported through investment in infrastructure to create this process. Infrastructure can include physical spaces, services, information and business support. It identifies four key enablers:
Data: Data will play a huge role here. Inventories of materials, props, costumes and other assets would mean productions could understand quickly what is available and where.
Funding: This intervention will require significant start-up funding to help small businesses acquire sites and adopt business models to scale material reuse.
Skills: There would be an element of upskilling around circular economy and the skills required to manage a reuse process. This could be done with support from a circular economy expert.
Behaviour change: This would require significant behaviour change from the industry. It would require production managers and production sourcing to actively support the reuse network that would be set up. In addition, it would require behaviour change from production department leads to seek opportunities for assets to be saved and reused. This could be done slowly through a series of awareness raising and engagement.
